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Marketing Executive

Date Posted: 02-Jun-2017
Closing Date: 12-Jul-2017
Location: Berkshire
Salary: Minimum - £27,000.00, Maximum - £32,000.00 per Annum
We recruit creative and comms people directly into companies and agencies to help them build their own creative and marketing teams. Many of our candidates are people who we use for our own productions and creative project, so we can vouch for them directly when we place them in your teams. The same sensibilities and integrity with which we would hire our own creative people is what we will give to you. The people we place includes Senior Permanent staff and also Freelancers with contracts ranging from a few weeks to long term contracts running several years.
Marketing Executive

Our Client:

Our client is one of the leading racecourses in the United Kingdom, hosting nine of Britain’s 32 annual horse races.

Role Overview:

Our client is looking for an individual to support the marketing initiatives to drive customer recruitment and retention. As well as undertaking analysis of marketing campaigns, you will oversee our client’s quantitative and qualitative customer research to inform them on their product development and approach to key customer groups including racing enthusiasts, social racegoers, families, and membership and hospitality guests. You will effectively manage data segmentation to support the consumer communication strategy informing the content team of behaviours and attitudes of key target groups to help positively influence loyalty, attendance frequency and spend of existing customers. You will also support the Marketing Manager in developing and implementing advertising campaigns

Key Responsibilities :

Implement and maintain the e-communication strategy, circulating detailed performance summaries and market updates

Provide point of contact for the creative and media agencies and in-house artwork team to ensure delivery and effectiveness of a tailored, timely, dynamic and aspirational event advertising plans for racedays.

Support the Consumer Marketing Manager in developing and implementing advertising campaigns.

Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met.

Represent both the product and customer in working closely with Content Team to ensure that the client’s product hierarchy is comprehensively and effectively showcased, primarily on the website

Support the Consumer Marketing Manager in reporting/acting on insights to ensure continuous improvement in the

Customer Journey experience, for both new and existing customers

Work with Business and Events to develop a quarterly communications plan to ensure that selected media are fully updated on a quarterly basis.

Where relevant, write / edit copy for selected marketing collateral, primary emails, business development with tourism authorities, preferred hotels and organised groups travel.

Monitor market developments and competitor activity.

Skills & Experience Required

Educated to a degree level or equivalent.
Experience in developing and delivering marketing plans
An awareness of CRM, database and email marketing software.
Previous experience in a marketing or analytical role,
A strong understanding of the principles of marketing communication and brand management.
A track record of achievements in delivering results.
Excellent communication/persuader skills
Prior experience of Salesforce or Microsoft Dynamics and Dotmailer would be advantages.
You will be tenacious, analytically minded and have a passion for delivering results.

Start: 3rd July 2017

Job Type: Full Time

Location: Ascot, Berkshire, UK.

Salary : £27000 - £32000


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