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ABOUT AUSTIN REED GROUP
Founded by Austin Leonard Reed in 1900, we were the first menswear retailer to craft ready-to-wear clothes with the same level of expertise as made-to-measure. The first Austin Reed branded store was established on Fenchurch Street, with a larger flagship store opening in 1911 at 113 Regent Street. Throughout WWII we designed and manufactured uniforms for the armed forces and their officers as well as supplying special agents and members of resistance groups with foreign suits and uniforms for dangerous missions. Austin Reed's skills were further put to the test when we were commissioned to make the now iconic 'siren suits' for Prime Minister Winston Churchill. n 1954, aged 80, Austin passed away after suffering from poor health - but the company continued to grow and innovate. In the 1960s it took inspiration from pop culture and Carnaby Street fashion and at the end of the 1970s it launched its first womenswear range. The 1990s saw Austin Reed granted with two Royal Warrants as official suppliers and outfitters to Queen Elizabeth, Prince Charles and the royal family. In 2011, the doors closed on 113 Regent Street, and we moved across the road to number 100. Our new store features a dedicated casualwear floor, a 60ft wall of shirts, and two floors of tailoring, including made-to-measure bespoke suits and Hirewear


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